ASTER CUCINE – IN THE LIMELIGHT. ONCE AGAIN

Once every two years Eurocucina is held in Milan (this year was from 14th-19th April), this is a key International kitchen fair for showcasing trade developments was the ideal place to launch Aster Cucine’s new collections.
With an all-new exhibition space covering over 250 metres, designed to welcome even more visitors to the stand, Aster introduced its guests to the new collections one by one. The company raised the bar once again, as it organised meetings and events for architects and interior designers to show off its latest collections. Aster Cucine was delighted to explain the rationale behind its newest new pieces, detailing both the research behind their creations and the new aim to connect to people by appealing to feelings and intuition as well.

The AVENUE collection won a highly enthusiastic reception, as a kitchen that celebrates the merging of the traditional and the modern symbolising the triumph of beauty, beauty as a lifestyle. This is a kitchen space with an ease and simplicity you are sure to fall in love with, a meeting place in the home, the place of your dream city encounters.A classic collection with the most seamlessly magical modern twists.Another key space was the area set aside for Aster’s exquisite OPERA collection, which this year was enriched with the addition of its latest OPERA HALL pieces, which are a classic take on a re-reading of the fabulous times encapsulated by the French idea of “Les Plaisirs de L’Isle Enchantèe”, with pieces rich in artistic and cultural references that date from the 1500’s to our present day. “Opera Hall” starts life in the kitchen but it is designed to enrich the experience of living in every space in the house.


TIMELINE is both an idea and a project, the result of a special collaboration with the prestigious New York design studio. More than architecture, more than a trend, more than design, more than time itself. Timeline learns its lessons from our history, taking on board its rich experiences, yet never merely trying to re-live the past. Aster strongly believes that “each design should be born of its own time”, never making hastily put together re-stylings of versions past, but rather, offering balanced responses that pay tribute to the past while embracing the progress of the future.

The CONTEMPORA collection is truly unique, with its strong design making the most of its beautifully grained Tinoe wood, going to show how easily a “bespoke” kitchen can be customised, which is one of the strengths that go to make Aster Cucine truly one of a kind.
For a classic elegance there is nothing that can beat the latest version of the DOMINA collection MAKE_UP which matches the Canaletto walnut-lined Oyster wardrobe.



Eurocucina was also a great place to launch our latest ATELIER, Light collection.Atelier not only takes a new approach to materials but it also uses them to highlight their inner sheen, so that bright light enriches every space. Atelier’s sleek surfaces gleam, opening up new spaces with a fresh new look.With more visitors than ever coming than from all over the world Aster Cucine was pleased to see that the careful attention paid to research and balance in its products has helped to carve out a distinctively strong brand so that ASTER Cucine collections can stand out against the others, truly making their mark on an international scenario.
The greatest satisfaction of all comes from seeing that Aster Cucine is in demand in a number of international markets, which can be taken as the highest of compliment: In a world where APPEARANCE can sometimes seem like everything, often sacrificing comfort and function on the way, Aster’s answer is TO BE.The highest compliment for any company these days is simply TO BE .To Be, in its best sense, i.e. to Be Marketable not a mere question of seeming saleability.
This is one final step towards both satisfying market demands and keeping our final customers happy, which, as always, is still the company’s main goal.